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ReD Associates - The Moment of Clarity

  • ReD Associates 26 Broadway, 25th Floor new York, NY, 10004 USA (map)

The Secret Connection Between Business and the Human Sciences

Join the Danish American Chamber of Commerce and the Alumni Association at the University of Copenhagen and for a special evening at ReD Associates’ New York Offices on 18 September. At the event, US Director and UCPH alumnus Christian Madsbjerg will give you an exclusive talk about his book ‘The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems’.

The book, co-authored with fellow ReD partner, Mikkel B. Rasmussen, draws on sociology, philosophy, anthropology etc. to advocate for a unique approach to consultancy work called ‘sense making’. It is a rather different way of approaching company strategy, practiced by ReD’s consultants, which has helped many major global companies over the last decade.

Already heard of ReD Associates?

You have probably already heard of ReD – if not, they are an extremely successful Danish consultancy firm. Their innovative approach to solving their clients’ needs turns the traditional way of looking at business challenges upside-down. Their clients include companies such as LEGO, Adidas, Samsung, Novo Nordisk etc.


  • 7.15 pm – 8 pm: Networking drinks and a light meal
  • pm – 9 pm: Christian Madsbjerg on 'The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Challenges'


The event is free but we only have room for 35 participants, so please secure your seat as quickly as possible. Click here to register.

We recommend that you read the book before attending. 5 attendees will also win a copy of the book. 

Earlier Event: September 3
Stambord, September