Reaching over a billion users faster than any other social media platform, TikTok is more than a dance app for teenagers or a search engine, albeit a very powerful one, having surpassed Google as the preferred search engine among Gen Z.

TikTok is rewriting the rules for marketing, highly influencing buying behavior, and pushing companies to have a fresh take on advertising! With the #TikTokMadeMeBuyIt, brands sell out products online and in stores, however, many companies have yet to unlock and utilize TikTok’s great potential! 

Malene Hold, Head of TikTok at the global social media agency Kubbco, will teach us about how to succeed with marketing on TikTok.

Malene is one of the leading TikTok experts in Denmark and was awarded ‘M Talent 2022’ by the Danish Marketing Association. She has built and managed TikTok campaigns for some of the most successful Nordic and global companies such as Red Bull, Novo Nordisk, OLAPLEX, Matas A/S, and many more! 

Malene will give an introduction and guide on how to use TikTok for marketing – and how to avoid appearing as ‘cringe boomers on TikTok’ (… a guide to understanding the language and culture!)

Agenda:

 - Introduction to TikTok

- What can TikTok be used for?

- TikTok statistics & data

- How to create content for TikTok

- Successful cases

- Future prospects

Keynote Speaker: Malene Priebe Hold

Date: March 23, 2023

Evening Program:

6:00-6:30 Arrival & Networking

6:30-7:20 Presentation

7:20-7:35- Q&A

7:35-8:00 Networking

Location: 

McGuireWoods LLP 

1251 6th Ave. (between 49th and 50th Streets), 20th floor 

New York, NY 10020 

Price: 

DACC Members (incl. interns and students): $15 

Non-members: $20

RSVP by Friday, March 17, 2023

NOTE: BRING A VALID ID FOR REGISTRATION AT THE BUILDING FRONT DESK.

We hope to see you, and please don’t hesitate to contact us at daccny@daccny.com if you have any questions!